Tuesday, April 22, 2008

Who Ya Gonna Call? FishPhone!

Need instant seafood sustainability info but can't be bothered to carry around a card or other such reference? Well now there's FishPhone: a high tech way to get the information you need right away. Dial 30644 on your mobile phone and to this text the word "FISH" (all caps), followed by the name of the species in question.

Thanks to the Blue Ocean Institute, FishPhone instantly replies with details on the fish's origin, scarcity, and sustainability.

1 comment:

Kate said...

You know, I'm ALWAYS giving away my seafood watch cards, so this is great for me. I was in the store the other day, and was PLANNING on buying fish, and thinking "wait, is this sustainable or not?". I didn't know, so I ended up not buying any fish. This will work great for me!