
Apparently $250,000 to 1.1 million Australian dollars. That's the current bid range for the story rights to a British couple who went missing this weekend during a dive on Australia's Barrier Reef. Narrowly dodging fame as Darwin Prize contenders, they were found nine miles from where they left their chartered diving boat and air-lifted to safety following an 18-hour search by a dozen aircraft. It's a tale seemingly lifted from Hollywood's recent fascination with similar stories of stranded divers as depicted in the difficult to watch
Open Water or its unfortunate, stinkaroo sequel
Open Water 2: Adrift.
But it might not just be the water-logged couple who benefit financially from their self-induced ordeal.
The Australian reports that the spectacular headlines, particularly in UK newspapers, could
reaffirm Australia as the place for adventure tourism, which was a huge draw for the European market. Yes, by all means. What could be a bigger draw for a holiday than the possibility of ending up as bobbing bait to apex reef predators.
But wait, there's more. Australia's online
CourierMail reports today that the couple, Richard Neely and Allyson Dalton, are being accused of flouting their dive safety briefing. Some have suggested that the pair ignored rules to immediately surface if they left the dive site in a protected reef known as Paradise Lagoon and got caught in strong current. Six other divers on the boat were all told to go to the surface and wait to be picked up if they exited a narrow underwater channel. Everyone but the missing pair did so.
Immediately selling your story to the highest bidder doesn't convey a tremendous volume of sincerity (or dare I say character). But the fact that the couple was allegedly oblivious to their safety briefing comes as no surprise. It just happens to be the reality that most divers are generally oblivious to both safety and environmental briefings. I've been a diver for 30 years now, so I feel like I speak with some experience.

On a dive boat, most safety and environmental briefings are done hastily and in the final seconds before hitting the water. It's a time when attentions are also focused on adjusting gear, stowing your towel and camera in a dry spot, checking for your buddy, grabbing the final drink of water, spitting in your mask, readjusting your weights, and ignoring the fellow who keeps stepping on your feet and the woman with the annoying laugh. In other words, it's a distracting environment under the best conditions. Studies have shown (
Barker and Roberts, 2004) that last minute safety and environmental briefings have about the same effect as saying nothing at all.
What
does work? Layered delivery of safety and environmental briefings. When guests first arrive at the dive shop to fill-out paperwork. Another when they board the boat before the engine starts when passengers can sit and listen without distraction. A brief reminder just before the chaos of the first dive begins. And a final refresher during surface intervals between dives. And perhaps most importantly, active, in-water safety and environmental monitoring and interventions must be performed by dive guides. Far from being overkill, this sort of layered delivery pays dividends.

But the usual objections abound. I hear temperamental, seasoned (usually male) divers say it's unnecessary. "
You're preaching to the choir," exclaims Rusty MacDivealot, a typical "master" diver, with a roll of his eyes. Meanwhile, his regulator and gauges dangle unsecured ready to snag and break delicate branching corals. He's usually oblivious of the dive group (or his buddy's) location. And guess who's often the first to be seen kicking coral colonies with his fins or picking-up everything he sees? Dive operators also don't tend to step-up their safety and environmental messaging. In a tip-driven industry, the notion that
the customer is always right can set a fairly low bar for efforts directed at modifying tourist behavior.
But again, data indicates that most divers are willing to accept a degree of restrictions on their behavior when safety or environmental benefits are explained. Which means that dive operators can't be afraid to deliver regular and consistent messages and set clear limits for how their clients are expected to act. The message can't just be a rushed, one-sentence remark conveyed seconds before the dive. Perhaps the recent Australian incident can provide something of a wake-up call to the dive industry.