
For as long as I can remember, we ocean science types have had space envy. As in outer space. We lament that the general public seems more engaged by the possibility of life on objects light years away from our blue planet than they are with marine life within arms reach in our own oceans. Our science fiction is filled with creative imaginings of life found in distant sectors of the galaxy. But I've heard my own ocean science colleagues
Craig McClain and Kevin Zelnio say, "
Show me your strangest science fiction life and I'll show you a real deep sea species or environment that tops it!"
The space envy opines have generally taken the form of, "
Why is it that the general public seems more fascinated by, and seem to have a better understanding of, outer space when there is so much that's fascinating and unknown about the "inner space" of our ocean?"
My own particular view on this is that space science (primarily managed through NASA) has been actively engaging the public since the early Apollo missions. NASA has done a stellar (pun intended) job of positioning space missions (even small missions) into the public attention. It seems as though there's evening news or print reporting of practically every launch, from satellites and probes to shuttle launches of human cargo, from the
Kennedy Space Center or the
Jet Propulsion Lab.
But whither ocean exploration? I'm not talking about historical ocean expeditions like the voyage of the HMS Beagle, the HMS Challenger, or Shackleton's doomed Endurance expedition to Antarctica. What modern ocean science exploration registers on public consciousness? Ask someone on the street to name a single ocean science expedition. Maybe you will hear about
Bob Ballard and his rediscovery of the
Titanic. Or perhaps a
Jason expedition will be recalled. But I suspect you will be hard-pressed to find someone who can identify a single, modern oceanographic expedition.
The National Oceanic and Atmospheric Administration (NOAA)--NASA's aquatic counterpart--was formed on October 3, 1970 after Richard Nixon proposed creating a new department to serve a national need "...for better protection of life and property from natural hazards...for a better understanding of the total environment...[and] for exploration and development leading to the intelligent use of our marine resources." NASA, on the other hand, was signed into existence on July 29, 1958, by President Eisenhower through the National Aeronautics and Space Act. Just 12 years separate the two organization's lifespans, yet light years distance the two in effectively communicating to, and engaging with, the public.
About a decade ago, the National Science Foundation (a significant funder of science research) began looking more closely at the growing disconnect between scientific research and public understanding of science. Referred to as "
broader impact", the NSF began a not altogether coherent effort at demanding evidence that their funded work should,
“... promote the progress of science; advance the national health, prosperity, and welfare; secure the national defense; and for other purposes”.
How might this play out in science research? The NSF provided some guidance through its
Broader Impacts Criterion:
• How well does the activity advance discovery and understanding while promoting teaching, training and learning?
• How well does the proposed activity broaden the participation of underrepresented groups (e.g., gender, ethnicity, disability, geographic, etc.)?
• To what extent will it enhance the infrastructure for research and education, such as facilities, instrumentation, networks and partnerships?
• Will the results be disseminated broadly to enhance scientific and technological understanding?
• What may be the benefits of the proposed activity to society?
I can speak from experience in saying that NSF's broader impact criteria were met with not just a little resistance from many in the ocean scientific community. I heard scientists argue that they were scientists, not educators (this often coming from researchers who also carried significant teaching responsibilities at their institutions). And I can't begin to explain how many times I saw a long, droning slide lecture or incomprehensible scientific poster offered as "broader outreach".
I can only speak to ocean science since it's the world of which I'm most familiar, but we have seemed to want to have our cake and eat it too with regard to broader impact. We bitch that NASA gets the glitz and coverage, yet we aren't willing to put in the time and effort to raise our profiles and awareness in the public eye. Yes, that means engaging the public, talking to writers, reporters and editors, working with students and teachers, and maybe reaching out to populations historically neglected (or to use the politically correct word "underserved") by ocean science.
NSF itself attempted to bridge the growing divide between ocean science and public engagement and understanding a few years ago in funding the
Centers for Ocean Science Education Excellence (COSEE). I myself was involved with one of these,
COSEE California, and can say that bridging the gap between ocean scientists and the public was a major thrust of several of our initiatives. While I've heard a fair share of criticism of COSEE's overall impact, it represents a national effort to build more meaningful inroads for communicating ocean science to a broader audience.
The bottom line seems to be that broader impact, while critically important, is an investment. It takes time and resources to do it effectively. But if we ocean scientists are hoping to realize anything close to the public awareness and interest in ocean science/exploration as we see with space exploration, it's an investment we can't shirk.
Which makes me all the more proud when I see my ocean science peers "getting it" and doing broader impact right.
Case in point, the
SEAPLEX Expedition. SEAPLEX stands for the Scripps Environmental Accumulation of Plastic Expedition. Led by my blogging pal Miriam Goldstein, SEAPLEX is
Seeking the Science of the Pacific Ocean Garbage Patch. Miriam has gone full-on aggro with her broader impact efforts on this scientific cruise. She has a
website, a SEAPLEX
mission blog, is
live Tweeting from the ship, has
plastered her mug and mission objectives on YouTube,
created a SEAPLEX site for teachers, a
Flickr set of project photos, and
gotten NPR's Science Friday to take notice for an interview.
Give a listen to Miriam's interview. She made the science sound interesting and accessible. She used comparisons and metaphors to get her meaning across ("plastic particles the size of my fingernail," or "one square meter... about the size of a mini refrigerator". This isn't meaningless window dressing. It's helping an audience make sense of our science.
Of course she issued press releases, but she and Scripps really worked to ensure that the science would be interesting to the media. It seems to have worked. Just a quick tally shows that the expedition was covered by
CNN,
Reuters,
Yahoo News,
NBC San Diego, the
Irish Times, and
Seed Media's ScienceBlogs.
And Miriam is not alone. I reported last month on the
Finding Coral expedition, and
Dr M of Deep Sea News is about to embark on a research cruise that looks to be gearing-up for an equally impressive splash in broader impact.
Does this sort of awareness building take precious time from the scientific research? I'd argue it does if scientists insist on seeing broader impact as a wholly separate objective. To me, I see them as different facets of the same enterprise.
Enterprise? Maybe there's no escaping space envy.
Or is there?