CORAL Hawaii Field Manager Liz Foote just sent me these most awesome pictures of the first of several brand spankin' new educational signs we are installing along the Maui coast. A little over a year in concept planning, writing, design, and production, the signage is a much needed tool offering basic Hawaiian coral reef ecology, instruction in reef-safe snorkeling etiquette, and the importance of healthy reefs for Hawaii's economy and culture.
The first sign was installed at Wailea Beach, a popular Maui destination south of Kihei. More will be installed along South Maui, Maalaea, along the Ka'anapali Coast, and at Honolua Bay. By no means are these signs alone a
silver bullet. But together with other layered messaging opportunities (TV spots, radio, newspaper, reminders from tourism providers, school curriculum, etc.) we hope to reach a saturation point where coral conservation IQ is raised in visitors and locals alike.
CORAL Hawaii Field Manager Liz Foote just sent me these most awesome pictures of the first of several brand spankin' new educational signs we are installing along the Maui coast. A little over a year in concept planning, writing, design, and production, the signage is a much needed tool offering basic Hawaiian coral reef ecology, instruction in reef-safe snorkeling etiquette, and the importance of healthy reefs for Hawaii's economy and culture.
The first sign was installed at Wailea Beach, a popular Maui destination south of Kihei. More will be installed along South Maui, Maalaea, along the Ka'anapali Coast, and at Honolua Bay. By no means are these signs alone a silver bullet. But together with other layered messaging opportunities (TV spots, radio, newspaper, reminders from tourism providers, school curriculum, etc.) we hope to reach a saturation point where coral conservation IQ is raised in visitors and locals alike.
5 comments:
Any chance of a closeup so I can read the sign and learn from the masters?
you ask, i give...
Thanks! I loooove interpretive signage. :)
cool!
liz really did her homework on these signs... traveled around to other islands to see what works well, what doesn't work so well, vetted content with local scientists and resource managers, and cultural practitioners...
a long process to get everyone's sign-off... but oh so worth it, cuz these are amazingly beautiful interpretive signs...
Thanks for blogging about our signs, Rick! Yeah, we're excited to see them going up...many thanks to all the community sponsors who purchased signs to install at hotels, harbors and beach parks around the island! I also want to give a shout out and post a Mahalo to Geoff Moore of Silver Moon Art and Design (http://www.silvermoonmaui.com/) who did the awesome design work.
Post a Comment